Book publicity campaigns are a powerful way to secure media coverage for you and your book. However, their true potential often lies in the lasting impact of the articles and interviews you’ve appeared in, primarily online. If you’ve been exploring book marketing services, you’ve likely come across advice about leveraging your online presence, such as your website, blog, and social media, to make the most of your media exposure. It’s simple to do—by adding links to your media coverage in various places where people might find you online, you can help them learn more about you.
Media coverage enhances your credibility and increases the likelihood of book sales. Experienced PR professionals remind authors that publicity is just the start of a long-term promotional process; many books sell steadily over time, accruing impressive sales numbers. Consider adding a page to your author website dedicated to your articles and interviews, as it can become one of the most frequented sections and serve you for years. The internet allows content to remain relevant indefinitely, and as search topics evolve, your articles may gain even more attention over time, yielding results for an extended period.
If you’ve seen positive responses to your past interviews or articles, use them to your advantage when seeking future coverage. They demonstrate to producers and editors that you are a sought-after and credible expert on your book’s subject. Often, coverage in smaller, local outlets can lead to interest from larger, national media. Early coverage can highlight your strengths as an interviewee, instilling confidence in producers that you’ll perform well on their platforms. Many nonfiction authors have businesses or professional practices that significantly enhance the benefits of a book PR campaign.
Some authors write books primarily for the promotional opportunities they offer for their businesses. Having a published book can make securing interviews much easier than pitching yourself without one. It automatically establishes your authority on the subject and illustrates your substantial knowledge. As you engage in interviews and respond to questions, you may gain further insights into what interests your audience, potentially leading to new book ideas. Always stay alert to these opportunities; they can be truly enlightening. Every book and author is unique, and you are, too.
