You have selected pylon signs to upscale your brand’s presence in Toronto’s market. But have ever implemented strategies to make these pylon signs stand out and attract more customers to your establishment?
Pylon signs create a striking impact when it comes to outdoor advertising, offering businesses maximum visibility. However not all pylon signs create the same impact in the market. Some fail to stand out, while others grab plenty of attention and remain in customers’ minds long after they have passed by.
So, what tactics does your business need to adopt so that your pylon signs fall into the latter category? This blog can help you find the right answer.
1. Add LED Lighting for Nighttime Visibility
To maximize the impact of your pylon signs, integrate the right LED systems into these signs.
LED lights are not only energy efficient but also have a longer life shell. They are bright and ensure that your outdoor signs Toronto remain visible 24/7. Whether you consider a fully illuminated lighting system or just backlit lettering, these LEDs make your sign visible in low-light conditions, giving your business continuous visibility round-the-clock.
2. Use Bold and Vibrant Colors
Colors play a critical role in the design of pylon signs when you plan to attract a large number of audiences.
Use bold and vibrant colors that complement the rest of the brand. Bold colors are visible even from afar. The right color contrast will help your sign stand out in the surroundings.
3. Incorporate Digital Screens for Dynamic Messaging
Static signs are no longer appealing, while digital signs are ruling in Toronto’s market.
So, why don’t you integrate digital screens into your pylon signs to make them more attractive and convincing? These signs can also change your message frequently and even show animations or dynamic content.
This dynamic approach is advantageous for businesses that run promotions or want to convey a message to customers.
4. Maximize Height for Increased Visibility
An aesthetic sign won’t create much impact unless you are not adjusting the height of your signs. If your business is located near highways or large intersections, taller pylon signs will catch the attention of motorists from a long distance.
You also need to check the local regulations regarding pylon signs, especially related to height. A properly placed pylon sign gives your business an added advantage.
5. Utilize Custom Shapes for a Unique Look
Instead of opting for square or rectangular signs, why don’t you choose a custom shape to make your pylon signs stand out?
A customized pylon sign will portray a professional feel to your customers. These signs can create a unique and distinct look that gives an exclusive identity to your brand.
6. Incorporate Multiple Panels for Shared Spaces
If you share space with other businesses, a multi-panel pylon sign offers the highest visibility to the businesses within the space.
These signs come up with several slots, each portraying a different company or service. While your business may be one of many, the absolute size and collective impact of a multi-panel pylon sign can drive customers to your business.
7. Add a Time and Temperature Display
Why don’t you make your pylon signs functional by adding a time and temperature display? It keeps the passersby more engaged. Whether they are driving or just strolling, a quick glance at the time or temperature may capture their attention to your brand’s name or message.
8. Use High-Quality Materials for Durability
Make your pylon signs durable by using high-quality materials.
You can consider materials such as stainless steel, aluminum, or durable plastics to ensure that your pylon signs can stay long and withstand the extreme weather conditions of Toronto. High-quality materials make your signs professional, long-lasting, and improve your brand’s reputation.
9. Incorporate Your Brand’s Logo Prominently
A thoughtfully designed pylon sign reflects how audiences will perceive your brand.
Display your logo prominently throughout the design, aligning with your overall branding strategy. Once you achieve consistent brand recognition across all platforms, it will improve brand recognition. Customers who spot your pylon sign should immediately connect with your business and what products or services you offer.
How to integrate your company’s logo into your pylon signs to improve brand recognition, you should consult with the best sign company Toronto.
Conclusion
By following the above-mentioned tips, you can creatively design your pylon signs for the maximum benefits. Whether you want to attract customers to your shop, restaurant, or office complex, investing in creative and high-impact pylon signs will pay off in brand recognition and foot traffic.
Do you want to take your pylon signs to the next level with the help of a signage expert in Toronto? Contact Signs Depot, a distinguished signage company, which will make your business stand out from the crowd with its creative solutions.
We also design yards, channel letters, buildings, and monument signs in Toronto.
