United States Smart Television Market Outlook

The United States Smart TV market size is expected to reach US$ 100.06 Billion by 2030, according to Renub Research. The U.S. is a technologically advanced country with high technology adoption rates. Since its inception, television has been a primary source of entertainment, and with technological advancements, smart TVs have emerged as a fundamental part of smart homes and workplaces. Smart TVs serve their original entertainment function while also functioning as streaming devices, enabling users to access platforms like Amazon Prime, Netflix, Hulu, and Google Play Store.

Market Dynamics

The United States Smart Television market is projected to grow at a CAGR of 10.50% from 2024 to 2030. The growth is driven by an increasing number of people using streaming devices and gaining internet access. As consumers prioritize smart televisions over traditional alternatives, content providers have more opportunities to create and distribute original content online.

Key Growth Drivers

1. Adoption of OTT Services: The growing popularity of Over-The-Top (OTT) services is a significant factor driving smart TV sales. Platforms like Netflix and Hulu are continually expanding their content libraries, attracting more viewers.
2. Educational and Productivity Uses: Smart TVs are increasingly being utilized for educational purposes, with apps designed for online learning and work-related tasks. This trend has created opportunities for companies to develop educational content tailored for smart TV interfaces.
3. High-Speed Internet Access: The rise in broadband access has dramatically increased viewership of online content. More households are investing in higher-speed internet connections, making streaming more accessible.
4. Technological Innovations: The electronics sector is merging advanced technologies, such as voice command, artificial intelligence, and machine learning, with smart devices, including TVs. Features like voice control and personalized recommendations enhance user experience.
5. Rising Demand for Customized Entertainment: Consumers are increasingly seeking personalized entertainment experiences, opting for smart TVs that connect to various streaming services rather than traditional cable packages.
6. Urbanization and Increased Disposable Income: As urbanization continues and disposable incomes rise, more consumers are willing to invest in high-quality smart TVs that offer advanced features and superior viewing experiences.
7. Integration with Smart Home Devices: The growing trend of smart homes, where devices are interconnected, is driving the demand for smart TVs that can integrate seamlessly with other smart devices.

Market Segmentation

By Resolution Type

The U.S. Smart TV market is segmented into:

1. HD TV
2. FULL HD TV
3. 4K UHD TV
4. 8K TV
5. Others

Full HD TVs are expected to gain the largest market share globally due to their 1080p resolution, which balances quality and affordability, making them accessible to a broader audience.

By Screen Size

The market is classified into:

1. Below 32 inches
2. 32 to 45 inches
3. 46 to 55 inches
4. 56 to 65 inches
5. Above 65 inches

The 46 to 55 inches category is poised to dominate as it offers a balance between size and functionality, catering to the demand for immersive viewing experiences.

By Type

The Smart TV market is divided into:

1. Flat
2. Curved

Flat-screen TVs are expected to command the largest market share due to their sleek design and alignment with current home decor trends.

By Technology

The market is sub-segmented into:

1. OLED
2. QLED
3. LED
4. Plasma
5. Others

LED Smart TVs are set to secure a significant market share, driven by their power efficiency and vibrant visuals.

By Operating System

The Smart TV market is categorized into:

1. Android
2. Tizen O.S.
3. WebOS
4. Roku
5. Firefox
6. CastOS
7. Fire TV
8. Others

Android Smart TVs are experiencing substantial growth, thanks to their user-friendly interface and access to a wide range of applications.

By Application

The Smart TV market is divided into:

1. Residential
2. Commercial

Residential Sector: This sector commands the majority share of revenue in the United States Smart TV Industry. As smart home integration becomes a focal point for consumers, Residential Smart TVs serve as central hubs for entertainment, information, and connectivity. The demand for advanced features, including streaming services, voice control, and seamless connectivity, propels the dominance of Residential Smart TVs. More households are embracing smart technology, making these TVs crucial in shaping modern domestic entertainment experiences.

Commercial Sector: Although smaller than the residential sector, the commercial market for smart TVs is growing, particularly in hospitality, education, and corporate environments. Businesses are utilizing smart TVs for presentations, digital signage, and interactive customer engagement, creating a burgeoning demand for commercial-grade smart TVs.

By State

The U.S. Smart TV market is segmented into:

1. California
2. Texas
3. New York
4. Florida
5. Illinois
6. Pennsylvania
7. Ohio
8. Georgia
9. New Jersey
10. Washington
11. North Carolina
12. Massachusetts
13. Virginia
14. Michigan
15. Maryland
16. Colorado
17. Tennessee
18. Indiana
19. Arizona
20. Minnesota
21. Wisconsin
22. Missouri
23. Connecticut
24. South Carolina
25. Oregon
26. Louisiana
27. Alabama
28. Kentucky
29. Rest of United States

California is expected to dominate the smart TV industry, driven by its technological innovation and consumer preferences for advanced solutions.

Company News

1. Sony Corporation: Recently announced a partnership with major streaming platforms to enhance content delivery on its Bravia smart TVs, focusing on exclusive content and features that leverage its display technology.
2. Samsung Electronics: Launched a new line of QLED TVs that feature advanced AI capabilities, including adaptive picture technology that optimizes picture quality based on ambient lighting conditions.
3. LG Electronics: Introduced new OLED smart TVs that incorporate an upgraded version of its webOS platform, offering enhanced user experience with improved navigation and access to apps.
4. VIZIO Inc: Announced strategic collaborations with various OTT providers to expand its content library and improve user engagement through integrated streaming services in its smart TV offerings.
5. Panasonic Corporation: Recently unveiled a new line of 4K UHD TVs aimed at the gaming market, featuring low latency and high refresh rates to attract gamers looking for superior performance.

Key Companies

Key players in the United States Smart TV industry include:

• Panasonic Corporation
• Sony Corporation
• Samsung Electronics Co. Ltd
• Sharp Corporation
• VIZIO Inc
• Koninklijke Philips NV
• Hitachi Ltd